The changing role of the CMO—and what it means for growth
The McKinsey Podcast
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The Evolving CMO: Bridging Gaps for Growth
This chapter examines the changing role of Chief Marketing Officers (CMOs) in driving sustainable growth and their integration into strategic decision-making. It highlights the critical need for alignment among the CEO, CMO, and CFO, revealing the challenges CMOs face in securing marketing funding and communicating effectiveness. The discussion calls for CMOs to adopt a broader business mindset and foster collaboration across departments to enhance customer engagement and overall organizational success.
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