S2.9/E36: Merch Re-Con w/ Ambient Inks Christopher Moon
How to Build a Sustainable Music Career and Collect All Revenue Streams
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Innovative Merchandise Strategies and Fan Connections
This chapter highlights the success of recurring merch drops as an alternative to traditional sales events, emphasizing the accessibility and sustainability aspects. It also discusses the impact of incorporating charity components into merchandise sales to drive fan engagement and increase purchases, while stressing the importance of planning merch strategies well in advance for tours and album releases.
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