The Growth Guide: Self-Improvement | Greatness | Impact | Creators | FI |  cover image

How Legendary Writers Create a Category of One with Nicolas Cole

The Growth Guide: Self-Improvement | Greatness | Impact | Creators | FI |

CHAPTER

Why Does It Go Viral?

The reason obvious content stretches so wide is because it's so easy to engage with. The non obvious would be me sitting down and going, like how do you write a book with so many different variables? I have a technique called layering and layering is where you start with the main points and then you move up this chain of all these different elements that you need to incorporate. When you become known for the niche, you now have an environment where you can create an infinite number of things. And ultimately the goal of all of this, and this, again, took me eight, 10 years to understand is like, your goal is not to write something viral. Your goal is to become

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