What Your Media Plan Should Look Like In 2021
The GaryVee Audio Experience
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Shifting Media Strategies and Genuine Generosity
This chapter explores the transformation of media planning as brands opt to forego traditional ad events like the Super Bowl in favor of building lasting customer relationships. It highlights the importance of strategic generosity, using the Giftology system to foster genuine connections rather than transactional interactions. The discussion emphasizes the need for long-term thinking in marketing by prioritizing empathy and authentic engagement, especially in the context of evolving consumer expectations and the challenges posed by the pandemic.
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