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17min chapter
5 Overservicing Mistakes That Hurt Your Profitability w/ Alyson Caffrey
Agency Life
Mastering Client Communication and Revisions
This chapter emphasizes the critical importance of timely communication between account managers and clients, particularly in managing feedback and revisions within creative projects. It advocates for establishing clear guidelines and timelines to navigate client expectations, prevent frustration, and optimize project outcomes. The discussion also reflects on the dual challenges and rewards of agency life, balancing operational integrity with the joy of impactful marketing.
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Discover
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