3min chapter

The Jordan B. Peterson Podcast cover image

Chris Voss with Jordan and Mikhaila Peterson

The Jordan B. Peterson Podcast

CHAPTER

The Relationship Between Manipulation and Influence

Business is all about relationships, not winning or losing. It's important to make yourself the best collaborator and most desirable possible collaborator across the longest term with the largest number of people. The only ones that survived were the ones that collaborated. If you increase your collaboration scales, more people are going to want to do business with you. You become wealthy by being a great collaborator. A t manipi, techniques of manipulation....

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