4min chapter

Marketing Made Simple cover image

#77: 4 Tips for Recruiting Top Talent to Join Your Team

Marketing Made Simple

CHAPTER

The Story Brand Framework - The Framework That Should Power All Your Marketing and Messaging

The story brand framework is the framework that should power all of your marketing and messaging. It shows you how to invite customers into a compelling story by casting them as the hero of the story. Becky Martin helped one of her clients energize their company with this approach.

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