And

how do you stand back? Because as much as you're saying, you're a generalist and you need people around you. At the end of the day, it is your business buck stopping with you. Has there been some times where you've given someone free rein and it's blown up? Or is it just that people can make mistakes and we all move on?

Yeah, I'm always fascinated with the whole concept of decision making and how someone comes to a decision. So there's no fail. Like, there's no mistake that can't be corrected. There's nothing that can't be caught. Like, I think it is about having guessed myself. I'm involved in the business day to day. But it's about having that exact team who are involved in that decision making process to have the right touch points along the way to catch anything before it is a catastrophe. Like, so they're conversation. So everything's table, everything's talked about. But there's a framework around making decisions that align again back to the brand values and the brand vision and what we're trying to achieve at any point in time. So they're making the decisions based on those things. I'm usually the agitator. I'm usually there saying, what about if you did that more of that? Or what about if you pushed that harder? Like, I often think my job is to challenge people and move them out of what they consider to be their safe space sometimes and put them into more of an uncomfortable space so that we create something that is more amazing.