How to Create a Lead Magnet Offer and Call to Action

4min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

The first three action items under this section are to solidify each page's copy and design elements. Your aim is to create pages that clearly communicate the value your ideal customer avatar will receive when they get their hands on your lead magnet. Once you've solidified your copy expectations and flow, the next action item is to create each page and then finalize those URLs.

The step-by-step process I use to create and launch lead magnets – and yours to take!

I’ve said it before and I’ll say it again -- one of the very first things you need to have in your online business is a lead magnet.

A lead magnet is essential to growing your email list, and can be anything from a checklist, a video series, a quiz, or another valuable resource that you offer up to your Ideal Customer Avatar in exchange for their email address.

I can’t even tell you how crucial lead magnets have been for me in growing my business -- and needless to say, I’ve created my fair share of them over the past fourteen years of being an entrepreneur.

And because lead magnets are such a big part of my growth strategy, you guessed it -- I’ve come up with a documented system on how to create and promote them.

In fact, I’ve boiled my process down to a checklist that you’re going to hear all about in this episode.

I cover every single step you need to take in order to effectively create and launch your lead magnet -- from how to establish your pre-launch approvals, to creating content, optimizing your landing pages, tracking your conversions, and so much more!

So whether you’ve a lead magnet newbie or you have one that’s simply not performing, this is a great episode to listen to, and to bookmark for future reference.

Enjoy!

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!