Omnicom's Jonathan Nelson on Agencies & AI
People vs Algorithms
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Navigating the Open Web in Advertising
The chapter emphasizes the importance of the open web in advertising strategies, discussing the pros and cons of focusing on major platforms versus creating individual websites. It explores browsing habits, technology use, and the influence of nostalgia on consumers. The conversation also provides advice for young creatives entering the advertising industry, stressing the need for a holistic approach that integrates personal experiences and evolving technologies.
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