
272 - Let's Go Fishing and Get Hooked on Great Marketing Concepts
The Ultimate Entrepreneur
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How to Create 500 Thousand Buyers for No Cost Out of Pocket
Every time we brought ten new, first time, three or buyers in, we were making 50 dollars profit per buyer, per year, every year, forever. We didn't have any money to spend on marketing, but we were able to go to radio stations, tellevisions stations, publications, newspapers and persuade them to run our ads. And using that, we were able, for no cost out of pocket, to create 500 thousand buyers, just by doing that. Because we understood lifetime value. One size does not fit all. Different people who buy different first time things are worth. Different people that come u from different media sources are also worth. You have to know what different kinds
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