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101 - The Ownership Economy | Li Jin

Bankless

CHAPTER

The Evolution of the Creator Economy

This chapter examines the transformation of the creator economy from basic content creation to recognizing creators as independent businesses. It discusses the shift towards direct monetization strategies and the relationship with the ownership economy enabled by decentralized technologies. Additionally, it reflects on historical milestones, challenges of early monetization, and the potential impact of native payment systems on the future landscape.

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