339: Capitalizing B2B BUYING TRENDS
Renegade Marketers Unite
00:00
Integrating Marketing With Sales Reps
John Defterios: I'm constantly just thinking about cool, fundamental marketing. We actually just call it integrated marketing. He says the sales person doesn't know my business. Their mission is to close the deal and they haven't done their homework. But even if it's not one of those target accounts, he thinks the stand up strategy can still work to accelerate deals.
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