EP 389: Context Clues: Does everyone need a personal brand?
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Kart - The Origin of the Personal Brand
Hearne argues that cart provided both reassurances and more cause for cone rn about economic insecurity. People didn't trust to paper money because there was no single monetary authority determining its valu the face value of paper money just wasn't the same. Since the image of elf contained economic value, some saw that as an opportunity to increase the economic value of their image. Herne also notes that cart quickly became personal advertisement.
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