The Dreaded Content Complex

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AI will help you create more content, but is more content really what we need? This is a great question because I don't think course creators or membership site owners are giving enough thought to what happens when they just keep adding content over time. We want to serve people content that is most relevant to where they are right now in their journey. It's the same thing for our courses and our memberships. People don't take the time to prune the hedges to cut the grass,. So to speak, in their courses and their memberships. And it's like having a beautiful long when it's manicured is incredible. But if we don't trim the grass and cut the grass

Stu McClaren shares how AI is changing the face of digital marketing (& what you can do to keep up)

Whether you’re apprehensive about AI or you’re all about it, one thing is for sure – it’s taking the digital marketing world by storm.

I won’t lie – there have been a lot of changes in online marketing over the past fourteen years that I’ve been an entrepreneur, from the rise of SEO to social media. But this, sweet friend, is a really big one — and I want to talk about it!

Here to discuss all-things futuristic is Stu McLaren, my work husband who also happens to be the ‘go-to-guy’ for all things memberships.

He’s worked with tens of thousands of authors, speakers, coaches, consultants, and business owners to transform what they know, love, and do into recurring revenue.

And in this episode, he’s going to share insights on how the learning industry, specifically, is changing as AI continues to transform the marketing landscape, and how you can make sure your business doesn’t get left in the dust.

You’ll also hear:

A tried and true framework that you can use to future-proof your online business
Different ways you can take advantage of AI as a content creator
How you can prevent your students from getting the dreaded “content complex”
The ‘secret sauce’ Peloton has used to maintain a 92% membership retention rate

This is a great listen for any business owner, whether you’re just getting started or you’re a seasoned entrepreneur. So press play right now and enjoy this fun and informative conversation with Stu McLaren.

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