Gap's Quest to Stay Cool Just Hit Its Latest Roadblock: Tariffs
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Gap's Fashion Revival Meets Tariff Turmoil
This chapter examines Gap's efforts to regain its trendy image through a partnership with designer Zach Posen, while facing unexpected challenges from new tariffs. It outlines the leadership's responses, potential shifts in production, and the severe financial repercussions, including a significant projected loss and decline in stock price.
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