OK10: How this CRO brings in $72K ARR per BDR, monthly, in SMB w/ a 2:1 BDR-to-AE Ratio - Kyle Norton, CRO at Owner.com
Outbound Kitchen - B2B Sales Podcast
Prioritizing Outbound Sales in SMB
This chapter explores the strategic shift from inbound to outbound sales efforts in the SMB sector, emphasizing the benefits of targeting high-value customers and reducing customer acquisition costs. It details the refinement of the Ideal Customer Profile and the evolution of a balanced demand generation strategy that enhances growth through diversified channels.
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