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The Secret Lives of Color

99% Invisible

CHAPTER

Is There a True Ultramarine?

Colors are cultural creations. They're kind of shifting all the time, estead of like tetonic plates. Color is not a precise thing. Its changing, its living. That's part of y. But it's also infuriating. And particularly when you find yourself in the position of having to choose the right colour for each and every page of your book,. You end up finding the whole thing completely ridiculous.

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