A Market Map and an Audience Map

A market map is essentially like a spread sheet of all of the players in any various space. A, and theyre, i don't know, i have a pretty sweet notion templet that is probably floating around out there that is, am I? There's just a lot of things that you can do with it. And also, how are other people talking about these topics? How can you position yourself against them? That kind of stuff is very useful to know if you're trying to build a business.