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Branded Content - The Long Tail
In an age where more quotum quo content was being created and distributed, we needed to bet on the fact that quality will matter more and more. With an explosion of choice, consumers needed an ability to make decisions about to spend their time and money. It's not obvious that the future is actually doubling down on professional, super high quality content. We see this trend in a lot of ways, where you sort of are as the long tail starts to exist.