Yes, it's a lower margin, but it all washes out with shipping costs and other related fulfilment costs. Like, you already, you already acquired a customer. So, like ye said, let's increase that average order value.

Yes, exactly. And, you know, 50 per cents maybe too much, but, you know, works well for us. And if you can, the turkey part with this is sorting it out with your three p l ouknow, your fulfilment company on the back. And because they're going to see it as two different orders, and you want to make sure that they're not shipping it as two different orders, hopefully they have some communication. And way to combine those two orders into one is

the sam s through clavio as well.

We are, ya. Clavio added s am es, i don't know, six months or a year, it maybe year ago now. And a ya j just for simplicity, we used theirs. People seem to like it. There's few other ones that some kind of, like ecarmers purists, say are a bit better. But, i mean, having it all under one roof as makes it a lot easier for me.

People just like reply, reply, yes or no if you want this thing. And then it is automated.

Ye, ye, exactly. You can set up again, like kind of conditional logic based on certain key words that someone will reply with to so someone replies with, you know, cancel, or a question. With a certain keyboard, you can trigger certain answers that are automated as well. Oh,

come. You make me think a lot about it. Ike, informational content. Female capture, difernt ways to get people in, pointing them where they need to go. This ono welcome. Female welcome. Sequence. The by or die egood. Bye. Or unsubscribed, sounds a little friendlier then by or dye a. And then, you know, some creative upseil offers to increase that order value. How about the logistic side of things? So your, you mentioned you've got the third party logistics provider, and that's handling the shop ifi orders. And then amazon is warehousing and handling like the f b a orders. That's always the tricky part with physical products, iske, well, i've actually got to deal with this n especially now with you to an international business, it's kind of a challenge, i imagine. Yo.

The first hing i'll mention is, so, i live on the west coast of canada, in vancouver, and our fulfilment location is in michigan, in the us. I've never been there. I've, i've never been to our production facility. I've never been to, i've never, i've never been down there to do anything relatidg to this product. So you can do it from abroad quite easily now, which is great, buto ye, setting these up or, you know, take little bit of work here and there. Or three p l, so the one in michigan, they have a good software integration with shopfy. And i would say this would be like a must have when you're vetting at three p l. And, you know, most, most of them do have it. I would say some of the smaller ones maybe don't. But they can tap into shopfage shipping and fulfilment api, and they will automatically, obviously, automatically, ship your orders from shopfi. And they're gin to add the, you know, the tracking number back into shopifi when it ships, and they're going to send that and mark it as fulfilled. And the customers going to get the automated, you know, a shipping up date all through the api, which saves you a ton of time. Yo, your going to pay a bit more for to, you know, that soft for solution through ou your three p l, but but it makes it so much easier for the amazon side. Particularly with a new product, they're going, they're ging to restrict the amount of inventory you can send to f b a. So that that makes it a bit difficult. It's like, you know, be nice to just have all your inventory there for amazon, but, you know, typically you have to replenish every two months or so. So most of or inventory will sit in mich at this fulfilment center three p l, and they are going to service the amazon f b a replenishment as needed. So, o, as you, as you go along and figure this out, there's kind of like a few different tweaks you need to make to optimize things. Like, for example, for us, you know, obviously unchopifi, we ship, you know, one pouch, two pouches. But when we're shipping amazon, you know you're goin to have them all. You'r goig t have a bunch of pouches and boxes on a pallet. Or when you're a bit smaller, you're going to ship, you know, larger cases to amazon. Maybe our going to ship like a hundred, 203 hundred units at a time. So, you know, little things like, when you're manufacturing, you want as many pouches per box or per case as possible. So, you know, ir ferto first production roun is 24 units per case or per box, and now we're doing like 50 pouches per box. And that's just going to save on your shipping cost when you have it at your three p l when you do ship it to the amazons f b a warehouse. So like little things to optimize your shipping spend is really, really helpful, particularly these days when freight is like just a nightmare. So you learn those things along the way.