"If you want a championship life, you are going to have to get comfortable jumping into the pressure when every other mother foter jumps out," he says. "I had all those same feelings growing through my business, ok? I was always bitter that everybody else whom i knew i worked harder than was ahead of me." 'Stop buying the bull shit. Stop believing the hipe,' adds his friend and co-founder Milions i co pan pes boote stove,. The only way i've been able to achieve that guise is by understanding thatit not for everybody' He continues: 'We've done things that 50 year old companies haven't done.'