Dunkin' Donuts: Bob Rosenberg
Wisdom From The Top with Guy Raz
00:00
Donuts and Fish and Chips Franchises
I changed the mission of the company from being a very focused donut and coffee company. The idea was to just expand that out even more rapidly. We didn't open any other business. We explored lots of opportunities but we began to have trouble. I had really a small organization and I had stretched it too far, too fast.
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