Branding: Brand Personality for Amazon Sellers
Seller Sessions Amazon FBA and Private Label
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How to Build Trust and Credibility With Buyers
Not all purchases are driven by logic. Many buying decisions come from emotion. It helps to differentiate from competitors and establish a unique USP. And it helps to obviously build trust and credibility with buyers. A lot of people who started when I did, which is in 2016, if you would keep your exact same strategies that you launched in 2016 and tried to imply them today, more than 70% wouldn't be able to get away with it. Because it's no longer the way that it used to be.
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