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Branding: Brand Personality for Amazon Sellers
Seller Sessions Amazon FBA and Private Label
How to Build Trust and Credibility With Buyers
Not all purchases are driven by logic. Many buying decisions come from emotion. It helps to differentiate from competitors and establish a unique USP. And it helps to obviously build trust and credibility with buyers. A lot of people who started when I did, which is in 2016, if you would keep your exact same strategies that you launched in 2016 and tried to imply them today, more than 70% wouldn't be able to get away with it. Because it's no longer the way that it used to be.
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