2min chapter

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Monetization of Youtube Conspiracy Theorists

Data Skeptic

CHAPTER

What's the Difference Between Predatory Ads and Deceptive Ads?

Conspiracy vidios had an almost 11 times higher prevalence of likely predatory or deceptive ads. For the kind of deceptive, low quality products, the difference even larger. This is where it's like people who watch conspiracy vidios are far, far more likely to see these kinds of predatory advertisements. Do you have any concerns that there's sort of a strange attractor here, that these systems send people further down the rabbit hole than they might have gone on their own?

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