3min chapter

People vs Algorithms cover image

Monopolies and Memes

People vs Algorithms

CHAPTER

The Intersection of AI and User Experience in Search

This chapter examines the transformation in web browsing and information retrieval, highlighting AI technologies such as chat GPT and their impact on user queries compared to conventional search engines. The discussion also touches on zero-click searches and societal reactions to Google’s controversial ad campaign, revealing the complexities of adapting to new technologies.

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