I think if you look at the on demand companies, you don't uberleft postmaids, door dash insta card. They've all done such an amazing job of making you feel almost over communicated. Over communicating is much better as a strategy than, you know, not over communicating. Amena: What's the proper way to use social media to diffuse these situations and to maybe a turn somebody who's a real detractor into an advocate?

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