Intermalan and Tottenham's O T T Platform - What's the Point?

Totenham and intermalan are set to launch their own o t t platforms. Is this just a wave of more platforms coming out like this? Or what is what you make of this news? I think if they haven't, someone hasn't got a platform yet, it will come. The question is, how much do you spend on it? This is just building a relationip ith fans. Can't you do that through a social media? Can't you dot through youtube already? People understand the need for data. Soyet, an interesting proposition because they don't have to those rota librights or e bans. They aren't going to have that near to