2min chapter

Lateral with Tom Scott cover image

80: The identical trainers

Lateral with Tom Scott

CHAPTER

The Mystery of Identical Trainers and Product Placements

Explore why most 20-year-old men in Singapore between 1997 and 2006 were seen owning a pair of New Balance trainers, pondering whether they were given out for free, popular due to their versatility, or influenced by product placement and sponsorships.

00:00

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