The Apple Team's Progress on a New Consumer Product

It's a big moment for the Apple team and we obviously have friends in the Apple sphere. So it's like You know they've been working on this stuff for a long time, you know Five ten years. I'm sure there was you know research around this so it is amazing to see a company that you know Arguably the best design consumer products in the world release this new thing. It can be really fun to sort of have the hot take about things but it's um The process for product development from start to finish is no joke and it's not as straightforward as you might think.