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Value-Driven Growth: LinkedIn's Billion-Dollar Subscription Strategy — Ora Levit, LinkedIn

Sub Club by RevenueCat

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Navigating LinkedIn's Product Strategy

This chapter explores LinkedIn's approach to balancing free and paid services while catering to both job seekers and employers. It discusses the importance of user engagement, A-B testing, and personalization in enhancing user experiences. The chapter also highlights innovative subscription strategies and reactivation tactics aimed at retaining users and improving platform accessibility.

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