Creating a New Product at Philips

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Tony joined Philips as CTO and head of its mobile computing group, aged just 26. Despite his misgivings about such a huge leap so early in his career, Tony jumped at the chance to create an environment where creativity was combined with clear direction. He soon ran into a problem any entrepreneur is listening will likely relate to: trying to get traction for a new niche idea in an established organization.

Creative energy is the raw fuel of entrepreneurship, but if you fail to direct that energy effectively, you risk chasing multiple ideas and delivering none. Tony Fadell learned this lesson time and again through his journey to co-create the iPod, iPhone, and Nest. He shares how he struck the tricky balance of channeling his creative experimentation into world-changing products.

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