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3min chapter
Transforming the B2B Buyer Journey with CMO at PwC, Antonia Wade
The Loop
Intro
The CMO of a global firm shares her journey through the evolution of B2B marketing, highlighting shifts from traditional sales methods to contemporary client engagement strategies. She emphasizes her role in shaping global campaigns and the significance of thought leadership in adapting to the modern buyer's journey.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode