#18 – Building a content machine – Part 2 (Casey Means & Mike Haney)
LEVELS – A Whole New Level
Are You Using Marketing or Journalism to Promote Your Journalism?
The blog or the website is really still the core of what we're doing. We're trying to focus tactically on something we talked about strategically early on, which is to make sure we're thinking about content er a content being expressed through these first principles. Social media is a really important one, again, both as a distribution channel for the existing content and also as its own unique publishing medium. And then another one, which i think will probably talk more about, is product and that was something that i was really interested in very early on.
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