7min chapter

The Media Show cover image

Peston's move to ITV, Desmond newspaper prices, Dennis Publishing CEO on Coach

The Media Show

CHAPTER

Men's Health Magazine and Launch of Coach

The chapter explores Trinity Mirror's potential acquisition of the Express and the launch of a new publication, Coach, targeting men interested in health and fitness. It delves into the decision-making process behind offering Coach for free, the differences in content focus compared to traditional men's fitness magazines, and the strategy of broadening the conversation around health and fitness to reach a wider audience through a multi-platform approach.

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