How to Find Your Customers Choosing You

Flaxmith is a cloud-based analytics company. It was founded in 2010 and now has more than 1 million customers around the world. In an earlier episode of this series, we talked about how they honed down their positioning to appeal to engineering teams rather than behavioral Analytics users. We're still working on polishing the platform so that it's not just selling on premise software but also for larger organizations as well.