
My MUST HAVE Launch Review Formula | 168
The Graham Cochrane Show
00:00
What if I Offer a Payment Plan?
A few months ago, i launched a product, and it was base price of nine 97. The 15 hundred dollar version sold the most. More people bought the more expensive version because these were quality buyers who knew value when they saw it,. They didn't want to play with a thousand dollar version. And so this was my first launch andi osly didn't offer a payment plan. I because i wanted to test how well does it convert people just paying straight up or 15 hundred bucks. But now the experiment would be, next time i launch it, what if i offered a six months payment plan on the same product? It's going to attract a different kind of buyer. So that
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