Elizabeth Rutledge (American Express) | The Customer at the Center of Everything
The CMO Podcast
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Navigating Marketing Festivals and Team Collaboration
This chapter explores the enriching experiences gained from attending major marketing festivals like Cannes Lions, emphasizing the importance of networking and collaboration. The speaker shares insights into successful campaigns, particularly highlighting the Heineken initiative, and reflects on their 35-year career journey, including a focus on customer-centric marketing. With a lively atmosphere, the chapter also discusses fostering innovation and the vital role of emerging talent in driving the marketing landscape forward.
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