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21: The Secret Language of Cult Brands

Unseen Unknown

00:00

The Different Types of Cults

When does something cultish become a cult? When do groups of people or business days, because most cults are businesses too, when do they actually cross the line? Well, every cult scholar you talk to is probably going to give you a slightly different answer. There's no like hard and fast definitive algorithm that can determine whether or not this is definitively a cult.

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