The food industry loved it because they could take cheap grains and sell them for high prices. So much protein would be doing damage to you. Right. That's a problem. And so what's going back to what I was sharing about the plant based world is that often the deep prioritization of prioritization of animal proteins as a whole kind of was usually the narrative about kind of protein fat, saturated fat, cholesterol,. Like they were all kind of lumped in together.

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