2min chapter

Perpetual Traffic cover image

The Ultimate Guide to Online Attribution with Scott DesGrosseilliers

Perpetual Traffic

CHAPTER

What's the Science Behind Google Analytics?

With Google Analytics, everyone just goes super wide last click 28 days because you want the most tracking. You can change those numbers on the fly. So if your e-comm store, you'd want to only have a couple of days last click or bottom of the funnel clicks count as towards last click. And then we allow the bottom middle funnel time window days.

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