Is There a Chink in the Armour?

The tactics that you choose are based on the philosophy that you have. What somebody's buying when they sign up with a coach is, firstly, and foremost,. their buying an outcome or result, write, a solution to the pain that they're experiencing. And then secondly, their buying that you are the messenger. You are the person that's going to take them to to where they want to get to. It's fundamentally different than buying a phone or a computer - it's about getting them to be fully aware of the problems which they are doing nothing about. An what happens on these live presentations? They throw the farm at the listener in such a way that no-one can understand