A lot of you guys have gotten so far sucked into this soft ass bitch ass culture that promotes nothing but mediocrity in the long term. I've learned that fulfillment actually comes from the pursuit and the commitment to becoming the best possible version of you. When does it become an obligation? We all have an obligation to live our highest standard, he says. Personal excellence is ultimate rebellion because it spreads It's a ripple effect  that people witness and then they want to do themselves,. "I'm over here like living this bullshit life that's not helping them all right," Obama adds.