The Evolution of Advertising

I was doing it on the cheapest possible words that were costing me one third of a cent each as opposed. I wanted to reach and the usual, usual cost on those words were $30 and $40 each per click through. So, so I knew what I was doing with it. And it's possible to do that level of return that one need not worry about that hundred thousand dollar capital expenditure because it's part of a 10 million dollar net gain,. But can't you put a cap anyway on how much you spend? I think you can. He just put his cap in the wrong place.

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