Mandi Moshay Has A Bone To Pick With Me
The Andrew Faris Podcast
00:00
How Much Is Your in Platform Reporting Driving Me Crazy?
Conversion attribution defaults to a view through for a five-day window. If you're sending more emails and people are opening those emails and They come back Days later, clavio is going to take credit for that conversion if they're within that window. So the more frequently you're mailing, you know, if you're on a once a week cadence right now and you take it up to two times a week You're going to be kind of having these overlapping attribution windows. That may or may not be attributed to sending more. But I think it's really important to be crystal clear on emails share of revenue across the business using an apples apples attribution model.
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