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Made to Stick by Chip and Dan Heath
The Book Pile
Subway, I'm Gonna Put the Meatballs on the Outside.
"There's like, I don't conform," he says. "I do empathize with the Heath brothers in that they wrote an entire chapter about someone who then turned out to be a pedophile" He calls Legos' stories kinetic but also just these sort of memorable vignettes,. Like one panel comics.
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