Realizing Go-To-Market Synergies
M&A Science
00:00
How Do You Prioritize Your Go-to-Market Strategy?
How do you prioritize and think of those different components? We definitely look at the infrastructure very early on, because we know ourselves well enough that we can take it and shove it into what already exists today. And then how do we bring this together in our go-to-market strategy meeting? Okay, day one, these are the customers who are going to sell these offers to. The target sales team is going to take the lead because they're existing target customers or the Cisco sales team isGoing to be assisted by the target sales team when looking at a specialist play.
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