How to Use Text Ads to Retarget Your Prospects

James: What do you do if you don't have healthy traffic to your website? He gives the caution that like LinkedIn ads may not be your best way forward. But he says, step one, cold campaign that focuses on either major pain points or results. James: Text ads for retargeting are super inexpensive but can get high frequency and ensure your logo and short snippet messaging is placed on your prospect screen almost every time they log into LinkedIn.