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314: Bill Carr, What drives Amazon’s success? (Strategy Skills classics)
The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving
Can You Get 5% Market Share?
This is a very important point because I see this all the time, right? Not just MBA schools. The point is to focus on you you you're entitled to zero percent. Now develop the plan that proves why you are entitled to any percent. And the basis of that is that you've built something that is differentiated from the competition and adds real value. If you just copying the competition, now that can work. But if you don't have some structural advantage, then you're getting your product wrong.
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