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Katelyn Foley - UP.Labs

LA Venture

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The Differences Between Market Value and Strategic Value

I think that in many ways they provide a valuable look around the corner at trends and understanding where industries are heading. I still think the most value lies is in strategic value and solving a problem. We did for BCG what we were doing for Fortune 500 companies, which is we digitized them. Their digital revenue, the fees that they were generating, because that's their core business was in the teens when we started. And I believe it's now probably 70, 80% of revenues.

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